How This Private Equity Firm Went All-In on AI in One Year [Ft. Jarrad Berman, TZP Group]

2030
July 21, 2026
45:23

A year ago, TZP Group had zero AI licenses. Within days of Claude's Excel plugin launching, employees who had resisted every tool started demanding access, and that consumer pull became the firm's adoption engine.

Jarrad Berman, Operating Partner and Head of AI at TZP Group, tells Keith how he blocked Google to force his own habit change, built a skill program mapped to 18 core firm functions, and ran a CEO hackathon that had one founder writing 200,000 lines of code six weeks later.

Topics discussed:

  • Blocking Google to force a personal AI habit change
  • Building a firm-wide skill library from core functions
  • Turning a leadership summit into a hands-on AI hackathon
  • Deploying AI champions to find and clear bottlenecks
  • Vibe designing products to compress development timelines
  • Staying tool-agnostic using the Netscape browser-wars lesson
  • Rebuilding financial models with adjustable toggles in Claude
  • Training an internal server on years of deal data

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